Know your customer

One of the most integral components to business is sales and in order to successfully make the sale you have to be able to identify and separate suspect from prospect i.e. those that’s ready and willing to buy that have a need for what you have versus those just wandering the market, kicking tires and window shopping. You don’t want to waste a whole deal of time and energy or that of those in the receiving end making an offer to the wrong person. The best way to cut the fat and get straight to the meat is to ask as many questions as possible. PROBE. PROBE. PROBE. You have to know the pain points of your potential buyers and also if they are a good fit for you and your service, everything isn’t for everyone and you have to learn to be okay with that as all money isn’t good money and the ultimate goal is to create a returning customer and not just make a sale. So me sure to do your due diligence, ask the right questions I’m order to make the right offer and attract the right customer. Til next time, good business sells itself #peace