Successful businesses are successful because they create valuable products at a competitive price that people are willing to pay that solves problems. Without it i. e. value production a business cannot exist. As the more value that can be created the greater the chance of the business succeeding and the opposite proves true also. Value can be understood as something that solves a problem, fulfills a need, and benefits others.
Value may come in the form of a product, service etc. through a wide variety of means be it education, motivation, entertainment, pragmatism so on and so forth. The aim is to put a lasting smile on a customer’s face that remains long after the money is gone. Value can come in the form of advice as we have consultants, loans, shared resources like turo and airbnb, resale by serving as the middle man between consumers and manufacturers, platforms and audience leveraging though affiliate programs and sponsorships, subscriptions and memberships with ongoing benefits etc. there’s many ways to proved value to the marketplace, you just have to find your niche.
Packaging said value becomes the real challenge for some. How you deliver that value is just as valuable than the thing itself. Most customers no matter how great of a product or service it is only care about what’s in it for them, although they want all of the bells and whistles their main concern is how does this apply and improve my life. W. I. F. M. (what’s in it for me). Thus it becomes your job to explain why in fact they need what you’re offering by presenting the value first before the features.
So in conclusion all business are founded upon the creation and delivery of value. The more value that’s created the more successful the business can become, as businesses are dependent upon satisfied and repeat customers. You value lies in the solving of problems, identifying pain points and providing a profitable remedy that satisfies said customers needs and expectations and most importantly provides enough of a return that allows the business to not only do it again, but at a profit, win win! So til next time, good business sells itself….#peace
Entreprenuershit 