I’m business your first impression is everything, the way you introduce yourself, your brand, your product sets the tone on how the people view you. This is of extreme importance, especially when it comes to attracting the right customers and attracting the right customers is the driving force of a longstanding successful business. You want to be seen as a person or corporation that the people can trust. This trust is the main component of a growing brand or business. Do you take pride in what you do? Do you care about the customers wants and needs? Are you conveying that with your branding and messaging? These are a few questions that we should ask and ask often.
If your customers don’t feel like they can trust you to deliver the very thing you’re promising your business won’t last long. One way to establish this trust is by showing up. Consistency is one of the first impressions that carries the weight of branding, you have to be seen, as it matters not your branding and messaging if you’re here today and gone tomorrow. So lead with that then slowly build upon it.
Now the question becomes how are you showing up? This is another thing that gets looked over most of the time. Your hair, your clothing, your background etc. these things MATTER. Take the time and effort to pour into your business, make everything that your tasked with a success and all that you do will be just that. People can tell when things are rushed or done without care. Treat your business as if it’s a Fortune 500, if you have a food business ask yourself what will McDonald’s do and do it now! Take good quality pictures of your products, hire a professional if you cannot as delegation is another master tool in business. Think things through, the aim is to standout and garner the attention necessary for a successful business.
Copywriting is another way to leave a lasting impression. Be sure it’s emotionally charged, full of the energy your brand embodies. This can also be delegated sites like fiver dies a great job at connecting professionals. When you’re copywriting be sure to speak specifically to your customer. Use words and language that will resonate that will invoke action, that makes a person want to buy, that they can identify with. Write with the end in mind which is ultimately the final transaction whichever that may be. For some it’s the sale, with others it community and so on and so forth as every business model is different with different ends in mind.
Another way to leave a lasting impression is overloading your offer with tons of value. By giving beyond expectations you will be taken not only serious, as an authority or leader in your respective field, but someone who cares. Don’t be scared to give value the energy you put out will be reciprocated and given back tenfold. Focus on the pain points of your customer and give them the remedy that they can apply immediately and get results. Be the person, coach or mentor you wish you had. Whatever you’re offering always over deliver and place the focus on your customer and not you, they wish to know how your offer fix their problems it’s your job to convince them. Til next time, good business sells itself…..#peace
Entreprenuershit 