Throughout my years as an entrepreneur the most common mistake I see amongst my contemporaries is the following of trends and chasing the money over the passion. You have to do what you love to do and if money is the sole driver either one of three things can happen. You obtain the target value you were after and become complacent, you don’t hit it and become discouraged and look else where for your riches or you achieve it and hate the life that comes along with it. This is why I’m my previous blog posts and soon to be book Success spelled backwards I highlight that success is more of who you become rather than what you obtain as wanting what you get and getting what you want are two different things.
Moreover it’s hard to wake up early day in and day out putting all of your available life force into something that you don’t love, it’s stressful and too much stress cause’s disease and worst case scenario even death, per the study that more people die on Monday’s at 9am than any other time. When you love what you do it never feels like work, time disappears, just sheer pleasure and enjoyment, a rush of dopamine no drug can match. You look forward to it, it keeps you up at night and gets you out of the bed in the am. Conversely when your doing things for the money, that’s really the only time you’ll find yourself enthused and no pride generally accompanies that sort of endeavor. If you’re only working for the reward you won’t do good work but if you do good work the reward will without fail come.
We also find ourselves lots of the time expecting too much too fast, not giving things enough time to develop and prosper before we call it quits. This is especially the case when money is the motivation. Not spending enough time with our respective crafts can only lead to underdeveloped and abandoned works. It’s not that what we’re doing isn’t working, we’re just not sticking around long enough to see it succeed. We sometimes plant seeds then weeks later curse the soil for not producing the fruits, just to go to another plot and plant another and the cycle continues leaving behind a bunch of incomplete projects when if we were to stick with one thing and one thing alone, watering, protecting and nurturing it we will achieve a level of success we only dreamed of but it takes time, patience and faith. Faith In the work that’s being put it. If you’re doing the work, sticking to the game plan, remaining firm therein and doing the best you can then the only thing that can happen is the WIN. It’s the law of the universe, the law of correspondence, sowing and reaping, meaning you get out what you put in.
Another reason we find ourselves discouraged is the constant compare and contrast especially with this new era of social media. Always looking and juxtaposing our stake with someone else’s. Comparing our day 30 with someone’s year 4. That’s a road to destruction. If we spend more time looking across at our neighbors lawn than we do grooming our own how could we ever expect to be successful. Not to mention we have no idea what’s taking place behind closed doors of said businesses. The best practice is to stay in your own lane, eyes on the road, not being distracted by the shiny objects being thrown around by our would be competitors. When you’re constantly looking at what others are doing you’ll find yourself not only unsatisfied but 9 times out of 10 changing your business strategy trying to keep up. It’s ok to be inspired but when that same admiration turn into an obsession that’s when problems arise and you start to lose sense of self and compromise your brand identity to fit the now and not your end.
I’m conclusion, when pursuing your dreams learn to first trust the process and not rush it, keep your eyes on you own and find a why that’s bigger than you and a dollar amount. Till next time, good business sells itself…#peace